The Delicate Balance Between Speed & Safety: Why These Enterprise Brands Chose SaaS Ecommerce Technology

The retail space is competitive and ever-changing.

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, website or headless commerce initiative.

Now, enterprise brands are no longer strapped to expensive site launches to support ecommerce channel business initiatives.

  • Whether you are going direct-to-consumer and need a site to test new product launches before wholesaling to Target and Walmart…
  • Or need to take your B2B operations online and provide Target and Walmart’s new millennial B2B buyers with a more streamlined, custom B2B buying experience…

Ecommerce technology is no longer a money pit.

Balancing Speed & Safety

Retail organization become more complex as they scale.

Brand IT teams, engineers and developers must maintain brand safety while also balancing the need for speed from the marketing organization.

Historically, getting to market quickly has implied the giving up of safety.

Or, conversely, making sure the ecommerce technology is safe, reliable and resilient meant slowing down the pace of innovation.

This push and pull between IT and marketing teams has often made ecommerce scalability and innovation for established brands a longed for dream. Something that just was not possible.

As a result, disruptive brands have gone direct-to-consumer with new business models and similar products, building community and brand equity along the way.

And these brands have done so using SaaS ecommerce technologies that lower the cost barrier to launching and scaling an ecommerce business.

Now, more and more enterprise brands are looking to SaaS to better compete in the modern retail ecosystem.

But not all SaaS platforms are the same.